Photo by Nadav Kander.
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For the cover of its 2013 photo-annual issue, PDN selected a portrait by Nadav Kander of British actor Bertie Carvel, from a portfolio Nadav shot for The New York Times Magazine. “We worked from a list of 18 potential cover images,” PDN creative director Darren Ching tells Folio magazine, in an article exploring the cover-selection process.
“In a dialogue between the editorial, photo, art departments, and our publisher, we discussed the merits and problematics of the images until there was a strong consensus.”
Folio also asked a couple of well-known graphic designers to weigh in on the cover, for additional perspective.
“Beautiful photo choice from a stunning New York Times Magazine photo essay, and photographer Nadav Kander is a perfect choice for a ‘best of’ (creative year 2012) issue,” said Dave McKenna, art director at Denver magazine 5280. “I think this particular photo even tapped into the zeitgeist of 2012–a year when The Artist won the Academy Award for Best Picture.”
Veteran art director Robert Newman was also a fan of the cover choice. “This is a perfect magazine cover image: Surprising, stylish, fun, engaging and artful—all at the same time,” he said.
See Nadav’s complete “Titans of the Stage” portfolio at nytimes.com.
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