Hair-care and skincare brand Garnier USA commissioned Brinson+Banks for a wide-ranging, spontaneity-fueled assignment that took place both in a New York City studio and at some of the country’s most popular music festivals this past summer. Below, the photo duo share some of their favorite images that have been released thus far.
“These images come from a series of five shoots we did starting in April: two shoots with multiple models in studios in New York, one shoot at Coachella and the nearby Saguaro Hotel in Palm Springs, California, one at Bonnaroo Music and Arts Festival in very humid rural Tennessee, one in muddy Delaware at Firefly, and most recently one at a hotel in Las Vegas for iHeartRadio Music Festival,” explains Kendrick Brinson.
Garnier is using the photos for an image library, as well as for online and on social media. “We photographed top social-media influencers with celebrity hair stylists, as well as young women at music festivals who we would handpick from concert crowds,” she says. “It was a fun mix of planning for the studio and hotel shoots and winging it finding young women with cute hair while musicians from Snoop Dogg to Paul McCartney played nearby on stage.”
As is their custom, Brinson+Banks ended the shoot on a high note. “After we wrapped at Firefly,” says Kendrick, “we had a dance party in the Empire of the Sun concert crowd with the client and the PKT creatives who had been on this summer-long adventure with us.”
