A&E recently rebranded itself, replacing its tagline “Real Life Drama” with a catchy new one: “Be Original.” Troika, the Los Angeles–based branding consultancy that handled the rebrand, brought in Art Streiber to shoot the images that anchor the print component of the campaign.
Art’s job was to create a single, signature image for A&E shows Bates Motel, Longmire, Duck Dynasty, and Those Who Kill—a photo that would communicate the unique tone and content of each of these disparate shows while still working together cohesively in the network’s rebrand effort. We think he more than met the challenge…
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Photo by Art Streiber for A&E.
Photo by Art Streiber for A&E.
Photo by Art Streiber for A&E.
Photo by Art Streiber for A&E.
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