Katie Couric‘s charity Stand Up to Cancer has teamed up with Eyebobs, maker of reading glasses, for a limited-edition line of frames called Take a Stand, a portion of whose sales will benefit the cancer-research foundation, reports WWD.
“Eyebobs has pledged a minimum of $100,000 to the charity,” notes WWD. “For every consumer who posts an Instagram image of themselves in the glasses, accompanied by the hashtag #StandWithEyebobs, the eyewear firm will donate an additional $2 to the cause.” (For more info on the glasses, visit the Eyebobs website.)
Timothy Greenfield-Sanders shot a series of portraits of bold-faced names—including himself—wearing the glasses, which are available now at Neiman Marcus and Allen Edmonds and in the coming months will be on sale at specialty stores throughout the U.S. and Europe. Here’s a look…
Bryant Gumbel. Photo by Timothy Greenfield-Sanders.
John Slattery. Photo by Timothy Greenfield-Sanders.
Veronica Webb. Photo by Timothy Greenfield-Sanders.
Michael Bolton. Photo by Timothy Greenfield-Sanders.
Nina Garcia. Photo by Timothy Greenfield-Sanders.
Katie Couric. Photo by Timothy Greenfield-Sanders.
Self-portrait by Timothy Greenfield-Sanders.
